Construction on the Midland Cultural Centre began in 2010 with the grand opening held in June 2012. The building houses a Rotary Hall event space, a 120-seat theatre for the Huronia Players, and the Quest Art School and Gallery, as well as Café Roxy. Spearheaded by the Weber Foundation, the MCC was created with the intention of providing a focus for cultural activities in North Simcoe.
The Midland Cultural Centre sits on the site of what used to be Midland’s movie theatre. Opened in 1949 the Roxy, later the Odeon, was the go to place on a hot Saturday afternoon, sitting in the dark, eating popcorn and watching a movie. Eventually the Odeon became the Roxy Theatre again, but no matter what the name, it was still a fixture in the childhood memories of everyone who grew up in Midland.